AI Insights · Timothy · April 2023
Top 5 Health and Fitness Apps on iOS in Europe Q1 2023
In Q1 2023, the top health and fitness apps on iOS in Europe showed varied performance in weekly downloads, revenue, and active users, with notable trends in each metric.
Throughout the first quarter of 2023, the top health and fitness apps on iOS in Europe demonstrated significant activity in weekly downloads, revenue, and active users. Here’s a closer look at their performance.
Impulse - Brain Training from GMRD Apps Limited saw a robust start with weekly downloads peaking at 410K in the first week of January. However, downloads trended downward, reaching 87K by the last week of March. Weekly revenue mirrored this trend, starting at $147K in early January and gradually decreasing to $91K by the end of the quarter. Active users also saw a decline from 536K to 223K.
Flo Period & Pregnancy Tracker by FLO HEALTH UK LIMITED maintained a strong user base with weekly active users hovering around 3.6M throughout the quarter. Weekly downloads were steady, starting at 171K in the first week of January and ending at 101K in the last week of March. Revenue peaked at $376K in mid-February before dipping to $250K by the end of March.
YAZIO Calorie Counter & Diet from YAZIO experienced a notable surge in weekly revenue early in the quarter, reaching $452K in the first week of January before stabilizing around $207K by the end of March. Downloads peaked at 103K in the first week of January and gradually declined to 56K. Active users remained relatively stable, starting at 1.2M in January and ending at 1.2M in March.
MyFitnessPal: Calorie Counter by MyFitnessPal, Inc. showed significant weekly revenue fluctuations, peaking at $441K in the last week of January and settling at $299K by the end of March. Downloads saw a high of 99K in early January, tapering off to 56K by the end of the quarter. Active users started at 2.9M in the first week of January and decreased to 2.6M by the end of March.
BetterMe: Health Coaching from BetterMe Limited showed a consistent increase in weekly revenue, peaking at $81K in early March and ending at $76K by the last week of March. Downloads fluctuated, reaching a high of 101K in early January and closing the quarter at 57K. Active users saw growth, starting at 254K in early January and ending at 211K by the end of March.
These insights highlight the dynamic nature of the health and fitness app market on iOS in Europe. For more detailed analysis and additional insights, visit Sensor Tower.
